You should ‘Go For No’ daily! Yes it sounds crazy. You say, “I’m trying to get people to say YES and you are saying I should get people to say NO?” Yes I am saying just that!
I recently read Richard Fenton & Andrea Waltz’s ‘Go for No! Yes is the Destination, No is How You Get There‘ and my eyes, mind, and heart has forever been changed! Within its 75 pages, a light bulb went off for me and I will never be the same. It is a MUST READ for ANYONE in business, whether you own it or just work there.
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Failure is Success
Say what? Yep that’s right! The road to success is failure. How could you know if you succeeded if you never failed? So if your business is sales, do you give up and never return when someone says no? If that’s your business and that’s what you do, then you won’t be in business for long! Think of a small child you see asking for something and the parent says no. Do they give up? Or do they continue to ask? They learn to get success by the failures.
Fail Often
“Sticks and stones may break my bones, but No can never hurt me.” There is a difference from failing and being a failure. People who are heading for success are accepting of failing, but people who refuse to try for fear of the fail become failures. Stepping out, trying new things, accepting the outcome, and trying again if you didn’t get the desired outcome the first time.
The best example I can think of is relationships. Some relationships fail, but most people continue to try by learning from the past and trying again with someone new. Sometimes it takes 5, 6, maybe 10 or 20 relationships before you find ‘The One’, but you failed big and failed often and succeeded and found your special someone.
What Level Are You On?
In ‘Go for No! Yes is the Destination, No is How You Get There‘ there is a chart for the Five Failure Levels. Most people are stuck in the first level due to fear of failure. To become successful you have to be able to fail exponentially. Becoming an entrepreneur will most definitely test your level of acceptable failure. Which level are you on?
1. The ability to Fail – we all know we can fail, but if you are constantly avoiding situations where you could fail, you will remain stagnant and become a failure.
2. Willingness to Fail – Are you willing to take the first step and accept the fail as part of the process to success? This level of thinking will get you going in the right direction. Learning from each failed attempt will keep you here so you won’t give up. Learn from your failings!
3. Wantingness to Fail – This level is more than just a tolerance of failing and trying again. This level is knowing that failure will happen on the road to success, so you seek to fail in order to progress. How can you learn from a failure if you never failed?
Best example is vehicle testing. How fast can you go before the engine fails, or how far can you go before running out of gas? If these things were never tested and failed to meet expectations, then we wouldn’t have cars that went from 20 miles per gallon to 40 miles per gallon. They WANTED to improve the failure of just getting 20 miles to the gallon.
4. Failing BIGGER & FASTER – Yes, once you know what you can achieve from your failed attempts, how much you have grown, how much you have learned & earned, then you realize that failing is a good thing. So if failing is good, do more of it and faster!
If increasing your calls per day reaches 30 more people and lands you 15 more sales, what will happen if you add people to help with calls to reach 60 more people? You will probably end up with 30 more sales! So once you begin to learn from each failure how to improve, do more of it!
5. Fail Exponentially – When you reach this level, you now know what it takes to get to success, so you want others to fail with you!
Think of Michael Jordan. He was a small kid with no family fortune or popularity when he started playing basketball. He failed, he got cut from the team, he lost games, but he didn’t become a failure and give up. He learned from each NO and turned them into YES! Yes we want you on our team, yes we want you in our movie, yes we want you to sell your stuff here! So now he knows what failing can do and he encourages others to do the same.
Are you willing to tell someone to not give up and try again? Help someone else to learn what you learned, that failing leads to success, you just have to KEEP AT IT! Just remember that the more you fail, the more you succeed if you chose to learn from it! Mindset is the beginning of making it happen!
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Get the Book Go for No! Yes is the Destination, No is How You Get There
~Roberta
Fail Your Way To Success was originally published on According to Roberta….